Ahmad, M., Rana, M.L.T. and Anjum, Z. uz Z. 2023. Fostering Consumer’s Acceptance of SMS-Based Mobile Advertising: A South Asian Perspective. Annals of Human and Social Sciences. 4, 2 (May 2023), 638–651. DOI:https://doi.org/10.35484/ahss.2023(4-II)58.