NASEER, S. From Segmentation to Hyper-Personalization: A Systematic Literature Review of AI-Enabled Marketing Strategies. Annals of Human and Social Sciences, Gujranwala, Pakistan, v. 5, n. 4, p. 741–757, 2024. DOI: 10.35484/ahss.2024(5-IV)69. Disponível em: https://ojs.ahss.org.pk/journal/article/view/1258. Acesso em: 25 sep. 2026.