JAMAL, A. H.; ALI, M.; JAVAID, M. E. Mediating Character of Commitment between Brand Image and Customer Loyalty: A Study of Banking Sector of Pakistan. Annals of Human and Social Sciences, Gujranwala, Pakistan, v. 5, n. 1, p. 173–181, 2024. DOI: 10.35484/ahss.2024(5-I)16. Disponível em: https://ojs.ahss.org.pk/journal/article/view/466. Acesso em: 20 may. 2024.