Ahmad, Muhammad, Muhammad Luqman Tauheed Rana, and Zafar uz Zaman Anjum. 2023. “Fostering Consumer’s Acceptance of SMS-Based Mobile Advertising: A South Asian Perspective”. Annals of Human and Social Sciences 4 (2). Gujranwala, Pakistan:638-51. https://doi.org/10.35484/ahss.2023(4-II)58.