Yunus, A., M. Kaleem, and S. Khaver Mushtaq. “Impact of Social Media Usage and Self-Image Congruity on Online Buying Behaviour: A Quantitative Study”. Annals of Human and Social Sciences, vol. 3, no. 3, Dec. 2022, pp. 360-9, doi:10.35484/ahss.2022(3-III)34.