https://ojs.ahss.org.pk/journal/issue/feedAnnals of Human and Social Sciences2025-10-09T13:29:50+05:00Dr. Gulzar Ahmededitor@ahss.org.pkOpen Journal Systems<p><strong>Research of Social Sciences (SMC-Private) Limited (ROSS) Securities Exchange Commission of Pakistan (N0. 0218990)</strong> is an educational set up to manage the educational and research activities with modern scientific devices for the welfare and to educate the nation with these objectives</p> <ul> <li>To improve the quality of education and research activities</li> <li>To provide the chance to avail modern method of teaching and learning to students, teachers and researchers.</li> <li>To held conferences, lectures, discussions to raise research activities</li> </ul> <p>Annals of Human and Social Sciences (AHSS) publishes original and quality research in all disciplines of social sciences is a <strong>Double-blind peer-reviewed</strong> <strong>open access</strong> multidisciplinary research journal that publishes. This academic research journal addresses both applied and theoretical issues in social sciences in English language. Likely subscribers are universities, research institutions, governmental, non-governmental agencies and individual researchers.</p>https://ojs.ahss.org.pk/journal/article/view/1087The Role of Video Games in Shaping Behavior Among Pakistani Youth: A Case Study of Zain Ali2025-10-01T00:04:46+05:00Zainab Asad Janjuayaseen.yen+ZainabAsadJanjua@gmail.comSaleem Abbasyaseen.yen+SaleemAbbas@gmail.com<p>This study examines the effects of video games, particularly PUBG, on the behavior of youth in Pakistan. The research employed the case study method and applied the framework of cultivation theory. The following research is based on the case of Zain Ali, which occurred in 2022. The data has been collected from major newspapers such as Dawn, The Express Tribune, and Gulf News; social media platforms including Facebook and Twitter; and broadcast media reports from Sach News Channel and Humara Pakistan Channel. It sheds light on the relationship between gaming addiction, psychological distress, and societal impact. Some of the issues include problematic video game use, increase in aggression, social loneliness, and conflict with the family. As for the context, family and economic factors play a role in how teenagers approach gaming. This study’s findings highlight the urgent need for legal action, parental guidance, psychological support, and awareness programs to prevent and treat gaming disorder and its effects on youth. The study also suggests avenues for further research in this area.</p>2025-10-01T00:00:00+05:00Copyright (c) 2025 Annals of Human and Social Scienceshttps://ojs.ahss.org.pk/journal/article/view/1089The Enduring Role of Grit in Driving Learning Goal Orientation2025-10-07T21:26:04+05:00Nasreen Gulyaseen.yen+NasreenGul@gmail.comDilawar Khan Durraniyaseen.yen+DilawarKhanDurrani@gmail.comMuhammad Masood Babaryaseen.yen+MuhammadMasoodBabar@gmail.com<p>This study investigates the relationship between grit and learning goal orientation, and examines whether age moderates this relationship among employees in the private banking sector of Quetta. Grit, defined as perseverance and passion for long-term goals, is a key predictor of motivation and learning behavior. Understanding its connection with learning goal orientation helps explain employees’ adaptability and performance in dynamic service industries such as banking, where continuous learning is critical. Data were collected through a structured questionnaire from a convenience sample of 388 bank employees in Quetta. Validated scales measured grit and learning goal orientation. Correlation analysis, ordinary least squares regression, and hierarchical moderation models were applied. Findings revealed a significant positive relationship between grit and learning goal orientation. However, age showed no significant association with learning goal orientation and did not moderate the grit–learning goal orientation relationship. Thus, both younger and older employees displayed similar patterns. Banks should focus on fostering grit through training and mentoring programs to enhance employee learning orientation regardless of age. Future studies may explore additional moderators such as organizational culture and job tenure.</p>2025-10-07T00:00:00+05:00Copyright (c) 2025 Annals of Human and Social Scienceshttps://ojs.ahss.org.pk/journal/article/view/1090Instagram Usage and Mental Health Impact on Undergraduate Students of Pakistan2025-10-09T10:43:32+05:00Abdul Razaque Chhachharyaseen.yen+AbdulRazaqueChhachhar@gmail.comMukhtiar Ali Jamaliyaseen.yen+MukhtiarAliJamali@gmail.comSimra Nasir Shaikhyaseen.yen+SimraNasirShaikh@gmail.com<p>The main objectives of this study were that how Instagram affects the users psychologically and make depressed them. the higher-level reliance on Instagram reliance faced more isolation and social inferiority. This highlight that though this application purposes for connectivity, its purposeless usage can absurdly drag users to emotional breakdown and decrease mutual interaction in the young society. Learners may prefer digital existence over purposeful direct communication, which makes a worse feeling of loneliness. This research study observes that how usage of Instagram affects trauma, depression and other psychological diseases in 300 Pakistani undergraduate students. The quantitative research methods approach was applied where researcher collected data through online survey and the researcher sent questionnaire to 350 respondents for getting their response where 300 given their response of the questions Instagram from students of various departments. In the study usage pattern of Instagram and demographic details along with psychological effects with measuring frequencies and percentages were observed. The data was analysed by using SPSS software version 28 for data analysis and interpretations where results show that there are both positive and negative impacts where several undergraduates observed tension and stress, physical diseases due to excessive usage of Instagram. Nevertheless, few findings suggest about social circles and updates and information. Numerical findings more suggest that 40% of undergraduates use Instagram 2 to 4 hours in a day, 56.7 % are female, and more than half (57 %) report stress after use of Instagram. Study reveals these trends in individual and as well as in group perceptions.</p>2025-10-07T00:00:00+05:00Copyright (c) 2025 Annals of Human and Social Scienceshttps://ojs.ahss.org.pk/journal/article/view/1091Artificial Intelligence as a Pedagogical Scaffold in K–12 Language and Literacy Education2025-10-09T10:47:45+05:00Shazia Hamidyaseen.yen+ShaziaHamid@gmail.comSaira Abbasyaseen.yen+SairaAbbas@gmail.com<p>The artificial intelligence (AI) in language and literacy teaching at K-12 has expanded the opportunities of individualization in language learning. This systematic review, using the theory of sociocultural learning developed by Vygotsky and the Zone of Proximal Development (ZPD) in its explanations, describes the support of scaffolding learning provided by AI-powered education technologies in K12- language classroom settings. Drawing on the outcomes of empirical data gathered during the period of 2020-25, this review aims to synthesize the prior studies to understand how adaptive technologies, including ChatGPT, Grammarly, and Duolingo, can influence the needs of learners by providing real-time feedback, natural language processing, and content adaptation. The results confirm AI systems as similar to MKO dynamic mediators that fill in gaps in the capacity of learners to negotiate the ZPD. The implications of this research based on the AI-based tools is that the tooling should encourage equal, and non-discriminatory, language learning. It also requires cooperative consultation between educators, AI developers and policymakers in order to influence the moral integration within school curricula. Building on prior empirical work, this review is one of several contributors to current debate regarding the extent to which intelligent technology can be a pedagogic agent that supports individualized and scaffolded language learning at scale.</p>2025-10-08T00:00:00+05:00Copyright (c) 2025 Annals of Human and Social Scienceshttps://ojs.ahss.org.pk/journal/article/view/1092Comprehensive Methodological approach for Documenting a Living Cultural Heritage: Using Case example of Mazar of Shah Abdul Latif Bhitai, Sindh2025-10-09T13:27:52+05:00Masooma Shakiryaseen.yen+MasoomaShakir@gmail.com<p>This article uses the notion of ‘living heritage’ for case of a valuable heritage site where tangible and intangible values are of importance. Outlining a comprehensive framework for documentation, the following paper highlights the multiscaled, multidimensioned nature of such heritage and what keeps it living. Using the case of Mazar of Shah Abdul Latif Bhitai in Sindh, a site of religious and cultural importance, this paper outlines methodological approach for its documentation, recording elements along with an insightful context study, inclusive of its geographic, socio-political aspects. The research process highlights the priority elements in preservation. Besides literature review and archival research, physical documentation and ethnographic documentation are prominent methods used, with triangulation outlining in-depth understanding of attached values. The method and results highlight the significance of the role of indigenous community actively involved in preservation as a key to its sustenance in the past, present and future.</p>2025-10-09T00:00:00+05:00Copyright (c) 2025 Annals of Human and Social Scienceshttps://ojs.ahss.org.pk/journal/article/view/1093The Commodification of Marriage: A Marxist Critique of Soniah Kamal’s Unmarriageable2025-10-09T13:29:50+05:00Nimra Nawazyaseen.yen+NimraNawaz@gmail.comFatima Hassanyaseen.yen+FatimaHassan@gmail.com<p>The present paper highlights how the commodification of marriage has emerged as a significant social issue in Pakistan. It aims to explore how individuals are reduced to mere commodities and how the institution of marriage gets commodified. The present paper adopts a qualitative and analytical approach and employs Lois Tyson’s Marxist critique to examine the commodification of human relationships and the institution of marriage within contemporary Pakistani society, as depicted in Soniah Kamal’s Unmarriageable (2019). This transformation is largely attributed to the pervasive influence of capitalist ideology, alongside values such as materialism and consumerism, which are deeply embedded in Pakistani culture and society. In light of the findings, the present paper calls for a critical examination of societal norms and stereotypes associated with marriage, urging a process of unlearning and re-learning the ideologies and practices that commodify and dehumanize individuals within the institution of marriage.</p>2025-10-09T00:00:00+05:00Copyright (c) 2025 Annals of Human and Social Sciences