https://ojs.ahss.org.pk/journal <p><strong>Research of Social Sciences (SMC-Private) Limited (ROSS) Securities Exchange Commission of Pakistan (N0. 0218990)</strong> is an educational set up to manage the educational and research activities with modern scientific devices for the welfare and to educate the nation with these objectives</p> <ul> <li>To improve the quality of education and research activities</li> <li>To provide the chance to avail modern method of teaching and learning to students, teachers and researchers.</li> <li>To held conferences, lectures, discussions to raise research activities</li> </ul> <p>Annals of Human and Social Sciences (AHSS) publishes original and quality research in all disciplines of social sciences is a <strong>Double-blind peer-reviewed</strong> <strong>open access</strong> multidisciplinary research journal that publishes. This academic research journal addresses both applied and theoretical issues in social sciences in English language. Likely subscribers are universities, research institutions, governmental, non-governmental agencies and individual researchers.</p> RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) en-US Annals of Human and Social Sciences 2790-6795 <p><img src="https://ahss.org.pk/img/open-access.png" alt="Open Access" /></p> <p><strong>RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS)</strong> &amp; <strong>Annals of Human and Social Sciences (AHSS)</strong> adheres to <strong>Creative Commons Attribution-Non Commercial 4.0 International License</strong>. The authors submitting and publishing in <strong>AHSS</strong> agree to the <strong>copyright policy</strong> under <strong>creative common license 4.0 (Attribution-Non Commercial 4.0 International license)</strong>. Under this license, the authors published in <strong>AHSS</strong> retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of <strong>AHSS</strong> are required to cite author(s) and publisher in their work. Therefore, <strong>RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS)</strong> &amp; <strong>Annals of Human and Social Sciences (AHSS)</strong> follow an <strong>Open Access Policy</strong> for copyright and licensing.</p> <p><img src="https://i.creativecommons.org/l/by-nc/4.0/88x31.png" alt="Creative Commons License" /> </p> <p><a href="https://sfdora.org/"><img src="https://ahss.org.pk/img/signatory-of-dora.png" alt="Signatory of DORA" /></a></p> https://ojs.ahss.org.pk/journal/article/view/1087 <p>This study examines the effects of video games, particularly PUBG, on the behavior of youth in Pakistan. The research employed the case study method and applied the framework of cultivation theory. The following research is based on the case of Zain Ali, which occurred in 2022. The data has been collected from major newspapers such as Dawn, The Express Tribune, and Gulf News; social media platforms including Facebook and Twitter; and broadcast media reports from Sach News Channel and Humara Pakistan Channel. It sheds light on the relationship between gaming addiction, psychological distress, and societal impact. Some of the issues include problematic video game use, increase in aggression, social loneliness, and conflict with the family. As for the context, family and economic factors play a role in how teenagers approach gaming. This study’s findings highlight the urgent need for legal action, parental guidance, psychological support, and awareness programs to prevent and treat gaming disorder and its effects on youth. The study also suggests avenues for further research in this area.</p> Zainab Asad Janjua Saleem Abbas Copyright (c) 2025 Annals of Human and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 2025-10-01 2025-10-01 6 4 01 16 10.35484/ahss.2025(6-IV)01