Annals of Human and Social Sciences
https://ojs.ahss.org.pk/journal
<p><strong>Research of Social Sciences (SMC-Private) Limited (ROSS) Securities Exchange Commission of Pakistan (N0. 0218990)</strong> is an educational set up to manage the educational and research activities with modern scientific devices for the welfare and to educate the nation with these objectives</p> <ul> <li>To improve the quality of education and research activities</li> <li>To provide the chance to avail modern method of teaching and learning to students, teachers and researchers.</li> <li>To held conferences, lectures, discussions to raise research activities</li> </ul> <p>Annals of Human and Social Sciences (AHSS) publishes original and quality research in all disciplines of social sciences is a <strong>Double-blind peer-reviewed</strong> <strong>open access</strong> multidisciplinary research journal that publishes. This academic research journal addresses both applied and theoretical issues in social sciences in English language. Likely subscribers are universities, research institutions, governmental, non-governmental agencies and individual researchers.</p>RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS)en-USAnnals of Human and Social Sciences2790-6795<p><img src="https://ahss.org.pk/img/open-access.png" alt="Open Access" /></p> <p><strong>RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS)</strong> & <strong>Annals of Human and Social Sciences (AHSS)</strong> adheres to <strong>Creative Commons Attribution-Non Commercial 4.0 International License</strong>. The authors submitting and publishing in <strong>AHSS</strong> agree to the <strong>copyright policy</strong> under <strong>creative common license 4.0 (Attribution-Non Commercial 4.0 International license)</strong>. Under this license, the authors published in <strong>AHSS</strong> retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of <strong>AHSS</strong> are required to cite author(s) and publisher in their work. Therefore, <strong>RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS)</strong> & <strong>Annals of Human and Social Sciences (AHSS)</strong> follow an <strong>Open Access Policy</strong> for copyright and licensing.</p> <p><img src="https://i.creativecommons.org/l/by-nc/4.0/88x31.png" alt="Creative Commons License" /> </p> <p><a href="https://sfdora.org/"><img src="https://ahss.org.pk/img/signatory-of-dora.png" alt="Signatory of DORA" /></a></p>Impact of Artificial Intelligence on HR Functions by the Mediation of Technological Factors
https://ojs.ahss.org.pk/journal/article/view/815
<p>Artificial intelligence is the fastest growing field among the different fields of the digital technology. Almost every sector is adopting the AI based applications to increase the efficiency of the respective sector. This study aims to examine the impact of the artificial intelligence on the HR functions by the mediation of the technological factors like technological awareness, social media influence and personal innovation. A quantitative based approach is used to address the issue in question. Both primary and secondary data were used. Secondary data was used for the theoretical model development while the primary data was used to confirm the hypothetical arguments. Primary data was gathered from HR managers of the different industries across the Pakistan. PLS-Smart was used for the analysis of the primary data. The findings of this study shows that artificial intelligence has a significant impact on the HR functions by the mediation of the different technological tools like technological awareness, social media influence and innovation. However this study was conducted via using a qualitative based approach further researchers are suggested to analyze the problem in qualitative methods to further dig out new insights.</p>Muhammad Sufyan RamishZahra NazimJan Mohammad
Copyright (c) 2024 Annals of Human and Social Sciences
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2024-10-122024-10-1254011010.35484/ahss.2024(5-IV)01Use of Computers and its Influence on Students Learning at University Level
https://ojs.ahss.org.pk/journal/article/view/819
<p>The study aims to explore the use of computers and its influence on students' learning in education at the university level. The use of computers improves curriculum delivery, student engagement, instructional strategies, and learning outcomes across a range of subject areas and grade levels. Student learning" describes how people acquire, assimilate, and apply their information, skills, attitudes, and competencies in educational environments. Research was quantitative in nature. The 350 students of Lahore Leads University selected by using a stratified Proportional random sampling technique. Data were gathered by using a self-developed instrument. There was a significant difference regarding the influence of the use of Computers on Students Learning at the university level among male and female university. Regarding the findings of the study Ministry of Education should provide digital infrastructure, such as computers, laptops, internet, smart boards, and TVs, to all basic schools, colleges, and universities.</p>Imran LiaqatSumaira MunawarHira Shafie
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2024-10-142024-10-1454112010.35484/ahss.2024(5-IV)02Lexical Bundles and their Thematic Role in Moth Smoke: A Corpus-Driven Study
https://ojs.ahss.org.pk/journal/article/view/820
<p>This research study aims to examine how Mohsin Hamid conveys significant themes through his lexical choices and their strategic placement in the novel Moth Smoke. Utilizing AntConc to analyze the text's corpora, the researcher identifies key themes, including the moral downfall of society, corruption, and disloyalty, as reflected in the keywords, collocational patterns, and lexical bundles extracted from the analysis. The study interprets these findings using Mahlberg's (2013) model, revealing that specific lexical bundles; such as recurring phrases associated with deceit and societal decay; enhance the reader's understanding of the thematic concerns. This analysis underscores that Hamid’s deliberate lexical choices are instrumental in shaping the narrative's moral implications, illustrating how language intricately weaves the author’s thematic intentions.</p>Muhammad Ansar EjazMuhammad Amir AbbasMuhammad Khalil
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2024-10-142024-10-1454213210.35484/ahss.2024(5-IV)03Critical Analysis of Partiality of Judges and its Impact on Legal Landscape of Pakistan
https://ojs.ahss.org.pk/journal/article/view/824
<p>Partiality of judges in Pakistan is a complex and persistent issue. Judiciary has been facing numerous challenges since the creation of Pakistan. Independence of judiciary is fully secured under the Constitution of 1973 by which, the Judges should fix and decide the matters in front of them without any pressure and influence. Judges are considered to be custodian of constitutional as well as fundamental rights. In last few decades, judiciary has been highly influenced by politicians and other institutions to get favor and to achieve political interests and personal benefits. Furthermore, there are various key factors which contribute to partiality of judges such as favoritism in the appointment, political influence, personal interests and corruption. The biasness and partiality of judges has raised tensions among branches of government particularly judiciary and the executive. By qualitative research, the objective of this paper is to examine the partiality of judges and their impact on legal cases which has compromised on judiciary’s independence, adherence to the law and protection of constitutional as well as fundamental rights. The outcomes of this research propose that impartiality of judiciary is crucial for the administration of justice and protection of constitutional as well as fundamental rights..</p>Noman Ali ShahFaisal Awais
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2024-10-182024-10-1854415110.35484/ahss.2024(5-IV)05The Role of the Principals in Supporting Teachers' Performance in Enhancing Online Learning in Secondary Schools: Teachers' Perspectives
https://ojs.ahss.org.pk/journal/article/view/827
<p>The COVID-19 pandemic triggered a global shift to online and hybrid learning, highlighting the pivotal role of school principals in ensuring educational effectiveness (RAND, 2020). Principals were essential in facilitating teacher readiness, maintaining student engagement, and addressing the challenges of online education. Continuous professional development is considered as important aspect for educators for the integration of advanced technological tools, and prioritizing student well-being to foster academic success in digital environments. Therefore, this study explores the role of school principals in enhancing teaching performance during online learning, emphasizing the provision of facilities, teacher-student engagement, and overcoming barriers in managing online education. The phenomenological method was used under the umbrella of the qualitative approach. The data were collected from teachers of five private English-medium schools in Lahore via semi-structured interviews. The sample was selected with purposive sampling to target those schools that successfully managed online education during the pandemic. The following key themes emerged from the findings, i.e., faculty development, community and student engagement, fostering a positive school culture, and resource management. Principals were central to addressing challenges through strategies like teacher training and resource allocation. Based on the results, it is recommended that ongoing professional development and structured support systems are required to improve future online learning practices.</p>Raheela JawaidAlmas ShoaibAqila Rafique
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2024-10-212024-10-2154526310.35484/ahss.2024(5-IV)06Exploring Workplace Incivility and Harassment against Women at University Level in Khyber Pakhtunkhwa: A Qualitative Approach
https://ojs.ahss.org.pk/journal/article/view/828
<p>Workplace harassment is one of the mostly reported issues confronted by women in the modern day workplaces around the globe. Studies have found varying causes underlying the phenomena of workplace harassment in various time and places. This study aims to learn about various contributing factors and underlying causes of workplace harassment within the universities of Pakistan. A qualitative research method was adopted to collect data from 12 female faculty members of Hazara University Mansehra through an interview guide. The collected data was thematically analyzed as suggested by Braun and Clark (2006). Four major themes were extracted, and the results reveal that female workers are confronted various forms of workplace harassment. Furthermore, the findings indicated that patriarchy in the institution, a lack of proper implementation of workplace harassment policies, and a power imbalance between male and female workers contribute to workplace harassment. The majority of men occupy authoritative positions in institutions that contribute to workplace harassment. The government and institutions ensure the proper implementation of policies within workplaces and also organize awareness programs to provide workers with knowledge about policies related to workplace harassment.</p>Khalil ur RahmanFazal RahmanShoukat Nawaz
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2024-10-232024-10-2354647210.35484/ahss.2024(5-IV)07Examining the Correlation between Instructional Strategies and Undergraduate Students’ Self Esteem
https://ojs.ahss.org.pk/journal/article/view/829
<p>This quantitative study explored the relationship between teacher’s instructional strategy and student’s self-esteem at undergraduate level in both private and public universities of Lahore. The cross-sectional survey research design was used. Convenience sampling and simple random methods were used to select the universities and participants respectively. Sample of study were 500 students and were enrolled in various academic programs at universities of Lahore. Two scales; The Rosenberg Self Esteem Scale and self-developed Instructional Strategy Scale were used. Pilot testing on 200 students was used for reliability and experts’ opinion was sought for the validation of the instrument. The Pearson correlation coefficient (r) was used for analysis. Results indicated that there were significant and positive relationships among Instructional Strategies and Self Esteem. It is recommended that educators must incorporate a variety of instructional strategies into their teaching to effectively support students’ self-esteem, which lead to their academic performance.</p>Nimra AwanAfshan NaseemSana Farooq
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2024-10-242024-10-2454738210.35484/ahss.2024(5-IV)08Investigating Advertising Strategies: A Critical Discourse Analysis of Social Media Advertisements in Pakistan
https://ojs.ahss.org.pk/journal/article/view/831
<p>This study aims to analyze advertising strategies on social media and customer feedback towards those ads, focusing on trends across various platforms. Drawing from Van Dijk’s (1999) model of language control and Kress and Leeuwen’s (2020) multimodal framework, this research explores how advertisers influence consumer behavior through linguistic and visual elements. Qualitative analysis was conducted on advertisements from randomly selected Facebook brand pages. Both textual and image analyses were applied to examine how these ads persuade consumers. The analysis revealed that advertisers use specific linguistic choices and images to shape consumer perceptions. Moreover, advertisers frame a lifestyle necessary for society to live a better life, and the pictures of celebrities or products have a greater space than the text itself that forces the consumers to take immediate decision. Customers, in turn, engage by showing interest and asking questions in the comment sections. Future studies could use this research to raise awareness of how social media advertising influences consumer behavior and encourage more informed interactions with such advertisements.</p>Muhammad Mubeen ShahMuhammad Islam
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2024-10-242024-10-2454839610.35484/ahss.2024(5-IV)09A Linguistic Analysis of the Social Dialect(S) Spoken by the Slum Dwellers in Lahore
https://ojs.ahss.org.pk/journal/article/view/832
<p>The study aimed to conduct a linguistic analysis of the sociolect(s) used by the slum dwellers in three areas of Lahore: Bahria Town, Model Town, and Wapda Town. The objectives were to find the sociolect(s) spoken by the slum community, analyze it based on linguistic features, and determine the extent the sociolect(s) of slum dwellers vary from the city dwellers. It has been years since the phenomenon of language was discovered and used by humans as the source of conveying perceptions. The qualitative research methodology and the two instruments: non-participant overt observation and semi-structured interviews have been used. The results elicited that the sociolects used by the slum community were mainly Punjabi, a mixture of both Urdu and Punjabi, and a hint of Saraiki was also found. Additionally, it is recommended to increase the sample size, incorporate participant observation, and conduct pilot testing to ensure clarity for the main study.</p>Jannat NabeelFarah KashifMaryam Khurshid
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2024-10-292024-10-29549710810.35484/ahss.2024(5-IV)10