The Role of Soft Power in Modern Diplomacy A Case Study of Pakistan

Abstract

This study aims to investigate and highlight the role of soft power in modern diplomacy, focusing on international relations, exploring economic and intellectual influence to meet diplomatic goals. Soft power itself is an undermined paradigm and currently, it requires more understanding than ever, because unlike sophisticated coercive power, it strengthens a country’s image and makes its policies more acceptable globally, advocating the message of peace and prosperity not oppression and compellence. This study in particular explores Pakistan’s soft power strategies, enlightens its effectiveness in achieving foreign diplomacy objectives and discusses loopholes. Strengthening soft power can enhance Pakistan’s image at international level. This study demonstrates Pakistan’s soft power resources, initiatives and challenges making it clearer that what’s have been done so far in shaping the country’s global identity and what are the areas, still to focus on.