Transforming Vision and Mission of a University into Practice: Strategies and Challenges

Abstract

In this paper, the researcher discussed the importance of vision and mission statements for universities and how they can be transformed into practices. For this purpose interpretivist paradigm was adopted. An Exploratory Study was administered and data were collected from the heads of different universities. Researcher explore the benefits of a well-crafted vision and mission statement for an organization, including providing direction, purpose, and a sense of accountability among employees and stakeholders. Additionally, study highlights the role of vision and mission statements in achieving the required output by providing a framework for setting goals, making decisions, and aligning efforts towards a common purpose. Finally, it was evident that vision and mission statements can create a path and give direction for action by setting goals, defining strategies and tactics, and providing a framework for decision-making which results in improving employee’s performance as well as enhance the repute of organization