Role of Artificial Intelligences in Shaping Customer Demand in E-commerce: A Case Study of Pakistan

Authors

  • Dr. Muhammad Arif Nawaz Ph. D, Department of Commerce, Bahauddin Zakariya University, Multan, Punjab, Pakistan
  • Dolat Khan Assistant Professor, Department of English, University of Gwadar, Gwadar, Balochistan, Pakistan
  • Dr. Qaisar Maqbool Khan Ph. D, Department of Commerce, Bahauddin Zakariya University, Multan, Punjab, Pakistan

DOI:

https://doi.org/10.35484/ahss.2023(4-IV)60

Keywords:

Artificial Intelligence, Demand Forecast, Demand, E-commerce

Abstract

This study examines the impact of artificial Intelligence on customer demand in the ecommerce industry. This study has diagnosed the demand into basic perspective named them demand forecast, demand plan and demand management. Data was gathered from ecommerce users across Pakistan. Data was gathered from the 460 respondents by convenience sampling. The gathered data was analyzed via SmartPLS. This study found that artificial intelligence plays a vital role in the demand management of Pakistan's ecommerce industry. It enhances the diverse sections of the demand, like demand forecasting, planning, and management. This study further suggests that the e-commerce industry across Pakistan and globally should use artificial intelligence applications to better manage their e-commerce demand.

Vol. 4 No. 4 (2023): October to December

Downloads

Published

2023-12-29

Details

    Abstract Views: 291
    PDF Downloads: 279

How to Cite

Nawaz, M. A., Khan, D., & Khan, Q. M. (2023). Role of Artificial Intelligences in Shaping Customer Demand in E-commerce: A Case Study of Pakistan. Annals of Human and Social Sciences, 4(4), 626–635. https://doi.org/10.35484/ahss.2023(4-IV)60

Issue

Vol. 4 No. 4 (2023): October to December

Section

Articles

License

Copyright (c) 2023 Annals of Human and Social Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Open Access

RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & Annals of Human and Social Sciences (AHSS) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in AHSS agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in AHSS retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of AHSS are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & Annals of Human and Social Sciences (AHSS) follow an Open Access Policy for copyright and licensing.

Creative Commons License 

Signatory of DORA