Analyzing the Cultivating Impact of Political Awareness on the Political Participation and Efficacy of Pakistani Youth

Authors

  • Madiha Maqsood Assistant Professor, Department of Development Communication, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan
  • Syeda Fatima Gillani Student, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan
  • Sehreen Far Bokhari Assistant Professor, Department of Philosophy, University of the Punjab, Lahore, Punjab, Pakistan

DOI:

https://doi.org/10.35484/ahss.2024(5-II)54

Keywords:

Cultivation, Efficacy, Participation, Political Communication, Political Instability

Abstract

The study investigates the cultivation effect of media on political efficacy and political participation of Pakistani youth. In democracies like Pakistan, Politics being the instrument of elites provides public an opportunity to take part in the process of government formation. Meanwhile, by using various forms of media for political awareness, Political communication holds the essential position to indulge the public. In developing countries where political instability is much evident, the influx of information on media adds to the political chaos creating distress in audience minds. A sample of 600 Pakistani youngsters (n=300) is selected through convenient sampling and then surveyed through a questionnaire developed on 5 points Likert scale. The results indicated a strong effect of political awareness provided by Pakistani media on the political participation and efficacy of youth.

Vol. 5 No. 2 (2024): April to June

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Published

2024-05-18

Details

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    PDF Downloads: 105

How to Cite

Maqsood, M., Gillani, S. F., & Bokhari, S. F. (2024). Analyzing the Cultivating Impact of Political Awareness on the Political Participation and Efficacy of Pakistani Youth. Annals of Human and Social Sciences, 5(2), 586–595. https://doi.org/10.35484/ahss.2024(5-II)54

Issue

Vol. 5 No. 2 (2024): April to June

Section

Articles

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Copyright (c) 2024 Annals of Human and Social Sciences

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