Digital Propaganda and Political Manipulation: An Analysis of Social Media's Role in Pakistani Politics

Abstract

The advent of digital technology has transformed information dissemination, with social media playing a key role. In Pakistan, social media's rapid adoption has reshaped the political landscape, creating new channels for engagement and activism. However, it has also enabled populist and authoritarian actors to use digital propaganda to influence public opinion. This study examines the strategies and societal implications of digital propaganda in Pakistan, focusing on social media's role in political manipulation. Using a mixed-methods approach, the research includes a survey of 1,000 social media users and interviews with 12 experts. Findings reveal that 90% of respondents use social media as their primary information source. Qualitative analysis shows deliberate and pervasive digital propaganda. Interviewees highlight the strategic use of social media to manipulate public perception. The study concludes that digital propaganda is a significant threat to democratic values in Pakistan. It recommends improved media literacy and effective countermeasures to manage digital propaganda's impact.