Effects of Social Media Use on Political Knowledge: Case Study of University of Gujrat

Abstract

Social media is playing a prominent role in providing political knowledge. The present study is concerned with the relationship between the use of social media (Facebook and Tweeter) and political knowledge. The key focus on the study is to meet the objectives to find out the effects of social media on its users. The survey method is used for the quantitative method using the questionnaire as a tool.Present research relies on a quantitative analysis of the results gathered through survey.. Stratified sampling technique is a used for the selection of a sample. Researcher has chosen 250 students of University of Gujrat., Data analysis is done by utilizing the following tools like descriptive statistics analysis, Reliability and chi square.Present study concluded that there is positive association between political knowledge and social media (Tweeter and Face book).