Observations about the Effects of Animated Cartoons on Children in View of Mothers and their Intervention Strategies

Authors

  • Dr. Mudassar Hussain Assistant Professor, Department of Mass Communication, Lahore Garrison Univeristy, Lahore, Punjab, Pakistan
  • Sana Saif Master of Philosophy, Department of Mass Communication, Lahore Garrison Univeristy, Lahore, Punjab, Pakistan
  • Dr. Robina Saeed Associate Professor, School of Media and Communication Studies, Minhaj University Lahore, Punjab, Pakistan

DOI:

https://doi.org/10.35484/ahss.2025(6-I)34

Keywords:

Social Learning, Uses and Gratifications, Animated Cartoons, Children, Mothers

Abstract

This study explores children’s engagement with animated cartoons and reserachers the intervention strategies used by mothers. Childrens’ mothers may use different staregies based on their observations concerning viewing these animated cartoons, therefore, the the gap is filled by analyzing these observations. The purposive sampling technique is used to select mothers of children between the ages of 5 and 8 years in Lahore. The focus group method was used to collect data from the mothers of 11 boys and 9 girls. The most popular animated cartoons among children are Motu Patlu. The time that children spend viewing animated cartoons increases on weekends. The most preferable media for viewing animated cartoons are smartphones. Irrespective of gender, the mothers involve their children in household work and use storytelling techniques and art to make their children busy. Mothers may involve children in house hold work.

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Published

2025-03-19

Details

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    PDF Downloads: 13

How to Cite

Hussain, M., Saif, S., & Saeed, R. (2025). Observations about the Effects of Animated Cartoons on Children in View of Mothers and their Intervention Strategies. Annals of Human and Social Sciences, 6(1), 395–404. https://doi.org/10.35484/ahss.2025(6-I)34

Issue

Vol. 6 No. 1 (2025): January to March

Section

Articles

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Copyright (c) 2025 Annals of Human and Social Sciences

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