Ramification of Short Video Applications on Lifestyle of University Students


  • Sadia Sabeen MS Scholar, Department of Mass Communication, Virtual University Gujranwala, Punjab, Pakistan
  • Dr. Hassan Naseer Assistant Professor, Centre for Media and Communication Studies, University of Gujrat, Gujrat, Punjab, Pakistan
  • Hamza Rehman Butt Student of BS, Mass Communication and Media Studies, GIFT University Gujranwala, Punjab, Pakistan




Lifestyle, Short Video Apps, Snack Video, Social Media, TikTok, University Students


Short Video mobile applications have been appeared on the internet in last five years and mostly gained attraction in the realm of social networking and sharing. This form of media particularly have become a source of fascination and attraction for teenagers and young adults all around the world, their popularity in a kind of short time literally shows that these applications have fairly strong impact on the lifestyle of the youth. This study is qualitative in nature and population of this study is university students of Gujranwala. Close handed Survey was conducted for data collection and purposive sampling method was used to investigate user motivations and interactions. The study result shows that Students have an impact in their daily life. Students were changed in their sleeping behavior, way of thinking, and lifestyle after using short video apps. The study concluded with that short video apps impact the individually or society in (positive and negative) both sides.





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How to Cite

Sabeen, S., Naseer, H., & Rehman Butt, H. (2022). Ramification of Short Video Applications on Lifestyle of University Students. Annals of Human and Social Sciences, 3(3), 27–35. https://doi.org/10.35484/ahss.2022(3-III)04