Evaluating the Role of Social Networking Sites in Political Polarization among University Students

Abstract

Social media now surrounds our everyday lives. It gives us, as people, a chance to communicate with others, share our stories, and keep up with the latest news. This study explores the impact of social networking sites, in political polarization among university students of Narowal. The research aims to understand how social media platforms like Facebook and Twitter, shape perceptions, beliefs, and how their usage patterns relate to political engagement and polarization by implying social identity theory and uses and gratification theory. Study employed purposive sampling procedure to examine the role of social networking sites in political polarization among university students. The sample comprised of (N = 400) both male (N = 200) and female (N = 200) university students. Findings reveals that they engage significantly with political content on platforms like Twitter and Facebook. These platforms are used to stay informed about political events and voice their beliefs, enhancing awareness of political dynamics and connecting individuals with political personalities. The study highlights the importance of social media in shaping political engagement and awareness among university students, emphasizing its potential to contribute to inform and active political discourse. In conclusion, the research emphasizes the significant role of Facebook and Twitter in shaping political engagement and awareness among university students of Narowal. These platforms are not merely sources of information but also platforms for political expression and interaction.