The Impact Social Media Political Memes on Youth of Pakistan: An Analysis

Abstract

The objectives of the research was to analyze the impact of political memes on the Pakistani public. This research paper focused deeply on studying the aspect of political memes and the way they can encourage as well as manipulate the common public. Memes that are political have an immediate relation to politics and individuals. It may be utilized positively in politics since it appeals individuals in a hilarious way, but some parties take advantage of it. They employ political memes to undermine the other party in the eyes of the public, with the goal of spreading misinformation and hiding the truth. In order to reach the aim of the research, the researcher has conducted survey to collect data. This research has employed Survey method, a sample size of 200 respondents has been chosen in order to generate the survey results among youth of Narowal. The findings revealed that the youth of Pakistan is influenced by political memes in social media, however that political memes act as a strong influencer of influencing the political decisions of the youth in Pakistan. Future researchers may analyze such content by using different methodologies such as content analysis, semiotic analysis and discourse analysis.