Temporal Dynamics of Tourism Growth in Pakistan: Patterns and Trends

Abstract

This study analyzes the temporal change of international tourists’ inflow in Pakistan, focusing on the period from 2000 to 2020. The data is analyzed quantitatively and the trend line is also applied to show increasing or decreasing trend. The data shows fluctuations in international tourist arrivals, with notable peaks and declines. The highest increase was observed in 2019, followed by a sharp decline in 2020 due to the COVID-19 pandemic. Inbound tourism data from key countries such as the United States, Iran, the United Kingdom, China, and Afghanistan reflects significant declines in 2020, with partial recovery or further decreases in 2021. Outbound tourism from Pakistan also exhibited a similar pattern, with the UAE, Turkey, Saudi Arabia, Thailand, and the USA showing decreases in 2020 and varying degrees of recovery in 2021. Tourism spending and its share in Pakistan's exports fluctuated over the two decades, peaking in 2011 before gradually declining towards 2020. The analysis of registered tour operators reveals a total of 11,087 operators across Pakistan, with Punjab having the highest number. The research underscores the importance of strategic planning to foster sustainable tourism growth in Pakistan.