The Rise of India's Soft Power in the Post-Cold War Era and Its Regional Ramifications, with an Emphasis on Pakistan

Authors

  • Hafeez Ul Rehman M Phil Scholar, Department of Political Science, GC University, Lahore, Punjab, Pakistan
  • Dr. Saqib Khan Warraich Assistant Professor, Department of Political Science, GC University, Lahore, Punjab, Pakistan
  • Sanwal Hussain Kharl Lecturer, Faculty of Humanities and Social Sciences(FOHSS), University of central Punjab, Lahore, Punjab, Pakistan

DOI:

https://doi.org/10.35484/ahss.2023(4-III)04

Keywords:

India, Pakistan, Region, Soft Power, South Asia

Abstract

The objective of the research is to evaluate India's soft power initiatives on the power dynamics and geopolitical landscape of the region as a whole, including the effects on Pakistan and the region. India's immense influence in South Asia and thriving economy make it significant in global as well as regional politics. New Delhi's strategic, political, regional, economic, and cultural policies affect Pakistan. Military and political aspects have been extensively studied, but the rising importance of soft power makes it vital to study. The developments in communication, the internet, social media, cultural programming (arts & film), and online video streaming (soft-power instruments) have changed the battlefields. This study employs qualitative techniques. India dominates the region in diplomacy, culture, and economy. Pakistan seemed to be influenced by Indian soft power instruments. It can improve its image globally, which is influenced by Indian propaganda through political stability, economic prosperity, and public diplomacy.

Vol. 4 No. 3 (2023): July to September

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Published

2023-07-02

Details

    Abstract Views: 168
    PDF Downloads: 61

How to Cite

Rehman, H. U., Warraich, S. K., & Kharl, S. H. (2023). The Rise of India’s Soft Power in the Post-Cold War Era and Its Regional Ramifications, with an Emphasis on Pakistan. Annals of Human and Social Sciences, 4(3), 36–47. https://doi.org/10.35484/ahss.2023(4-III)04

Issue

Vol. 4 No. 3 (2023): July to September

Section

Articles

License

Open Access

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